Thursday, January 12, 2017

The Next Credit Union Frontier: Personalizing to Succeed

By Robert McGarvey
Sometimes the simplest ideas are the truest.
When I ask credit union executives how they plan to innovate to remain competitive with banks – and at least the big banks are whirlwinds of tech experimentation and innovation – I hear back about chatbots, instant messaging, hoped for improvements in antivirus, and a lot more. All good. But – in my view – none is likely to move the competitive needle for any credit union.

What is?  

Story continues here.  

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