The Next Credit Union Frontier: Personalizing to Succeed
By Robert McGarvey
Sometimes the simplest ideas are the truest.
When I ask credit union executives how they plan to innovate to remain competitive with banks – and at least the big banks are whirlwinds of tech experimentation and innovation – I hear back about chatbots, instant messaging, hoped for improvements in antivirus, and a lot more. All good. But – in my view – none is likely to move the competitive needle for any credit union. What is? Story continues here.