What do you think when you get an alert from your credit union offering you a 2.9% car loan - and you already have a 1.9% car loan that you got two years ago from the same institution?
Duh, right?
Lou Grilli, an executive at payments CUSO Trellance, thinks a lot about exactly those kinds of questions and he believes that for credit unions the solution will come through smarter, faster data analytics.
His opinions are rooted in information gleaned from the experiences of the roughly 2000 credit unions that own Trellance.
What your member will do, or need, tomorrow already is known in today’s data. You just have to look at it.
And Grilli thinks data analytics can unlock tactics for encouraging more member use of your institution's cards - which is a goal of just about every credit union.
Along the way, Grilli also talks about the future of contactless cards, also what to expect from digital wallets such as Apple Pay.
Payments in the past five years have changed much more dramatically than they had in the preceding 25 and Grilli has a ringside seat. That’s why he is worth a long listen in this podcast.
Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available.
Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto.
No comments:
Post a Comment