Ask Jaime Marks how she sees her role in the credit union universe and her answer comes fast: cheerleader.
She is a true believer in the credit union mission and the credit union difference.
Most recently she has been a vice president at California Credit Union but along the way she has worked at CoastHills Credit Union, also Ent Credit Union.
Now buckle up for a wide ranging discussion that explores where credit unions are heading.
Central to that voyage is the credit union's culture and, quick question, in a few words what is the culture of your credit union?
Clichés don't score. Neither do hollow words. What - really - is the essence of the culture?
In this discussion she references a recent American Banker article that names the best credit unions to work for.
We also talk about State Employees Credit Union which has announced its appointment of a Chief Culture Officer.
When the nation's second biggest credit union tabs culture as critical to succeed, that's a hint that this is a topic that matters. really matters.
There's more in this show - how to succeed in business banking, a quick question to ask an REI employee, and also what life is like on the merger merry-go-round.
Listen up.
Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com
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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
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