There was a time when community financial institutions owned the home mortgage market. No more. Fintechs dominate and mega banks aren't far behind. Most credit unions are left to squabble over crumbs.
But just maybe there's hope. At Finastra, Steve Hoke, Vice President, Product Management, Consumer and SME Lending, says the company's Fusion Motgagebot Data Insights puts the power of data analytics in the hands of a community financial institution and the upshot is just maybe it can compete - successfully - against the fintechs and mega banks when it has data at its command.
What percentage of your mortgages actually close? How does that compare with competitors? Don't guess. Know. That's the promise of this data.
Understand, the data is anonymized. You cannot ask it to tell you how you fare against a specific competitor. But if you want to see how you do against others, it has the answer.
This is powerful stuff. Hoke said Finastra is adding capabilities and hopes to extend it to more types of lending (auto loans for instance).
"We are giving community institutions insight into data that before they were flying blind about," said Hoke.
Listen to the Hoke podcast here.
This is one of a half dozen podcasts recorded at Finastra Community Markets in Chicago, October 2019.
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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
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