Do you want to talk about money - or would you prefer to talk about sex?
Many of us today would choose the sex conversation, mainly because we know we don't know much about personal finance and we also know we don't anybody to ask for advice.
Enter Tropical Financial in Florida which has introduced a new website Get Beyond Money where the purpose is to provide people (target audience: older millennials) with the financial education they need and want so that they can make smarter, shrewder financial decisions.
The website has plenty of blogs, quizzes, and even offers a free appointment with a financial counselor.
This podcast offers an insider's view of how this campaign was created - and know it was three years in the making. There were stumbles along the way but that enriches this story.
Also know that Tropical Financial is willing to share its content with non competitive credit unions. Don't be shy about asking.
Today's guest is Amy McGraw, the first repeat podcast guest. Last year she starred in episode 10 on the student loan crisis and what Tropical Financial is doing to help.
Now she's leading the charge in bringing meaningful financial education to older millennials who - in many cases - really don't know who to ask for advice. Tropical Financial wants to step into that role.
Listen to the Get Beyond Money podcast here.
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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
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